The Inspiring Story of Frenky S: The First Father and Son Clothing Brand
From a globetrotter working for a multinational to the founder of a unique father-and-son clothing brand, Erik’s story is one of passion and determination. What started as a simple desire to wear matching outfits with his son, grew into an international success that brings fathers and sons closer together. This is how Frenky S was born, a brand that celebrates the special bond between fathers and their sons.
The Origin of the First Father and Son Clothing Brand
During a gender reveal party, where Erik and his girlfriend Demi discovered they were having a son, Erik started dreaming of the perfect father-son outfits. His search for suitable clothing yielded nothing. "There has to be another way," he thought, and so his adventure began. Together with his niece, a fashion designer, he created the first designs.
The Dream Of A Father And Son Clothing Brand Becomes Reality
After many disappointments and failures, Erik finally found the perfect garments. With the first successful samples in hand, he immediately placed a large order. Despite the doubts of those around him, he decided to quit his job and go for his dream. This is how Frenky S was born, named after his son Frenky, a brand that inspires fathers to experience unique moments together with their sons.
First Successful Sale of Matching Father and Son Clothing
The road to success was not without obstacles. The first marketing campaign did not yield any sales, but Erik did not give up. He recorded a personal video from his son's bedroom, and this authentic story touched the hearts of many people. Soon the orders started pouring in and Frenky S became a great success among fathers who wanted to appear in matching outfits with their sons.
Challenges of Building a Father and Son Clothing Brand
Running a clothing brand came with its challenges. From wrinkled clothes to incorrect sizing charts, Erik and his team faced setbacks. But his determination and Demi’s support kept the brand going strong. Erik knew the cause—bringing fathers and sons together around the world—was worth fighting for.
Success and Customer Engagement in Father and Son Clothing
An important aspect of Frenky S's success was the constant interaction with customers. Through Instagram polls, Erik asked his followers what colours and items they wanted to see, which allowed the brand to always respond to the wishes of its target group. This led to popular collections such as the swimming trunks that sold out within three weeks.
Bringing Fathers and Sons Closer Together with Matching Outfits
Today, Frenky S is more than a clothing brand. It is a movement that inspires fathers to spend time with their sons and create memories together. By sharing personal stories, reviews and photos, Erik knows he has achieved his goal: strengthening the bond between fathers and their children.